![]() ![]() Michelle Obama has worn Michael Kors pieces on several other occasions also. He has had the privilege of dressing former first lady Michelle Obama for the inaugural ball. Is Michael Kors a luxury brand in the eyes of A-listers? Michael Kors has a keen eye for fashion, and was hired as a judge on several seasons of Project Runway. Celebrity Sightings: Who is wearing Michael Kors? In 1997, he launched three major lines including the Michael Kors Collection Label. From previous experience, he knew what design risks to take.ĭetermined to live his dream, Michael Kors eventually re-branded his company. With Kors’ professional comeback, another product line was born. Michael Kors soon took on other assignments at fashion houses such as Celine. The initial success of Michael Kors first fashion line was short-lived. Always one with a sense of style, Kors became a great fashion entrepreneur. The line was sold in high-end department stores. Kors branched out in 1981 and started the Michael Kors Women’s Collection. Anderson changed his name to Michael Kors when his mother remarried. He always was one to create his own destiny. He was featured in a variety of commercials, including Lucky Charms and other household products. He appeared on various national campaigns for a multitude of lifestyle products. His early childhood was filled with various activities such as modeling, and this is when his passion for fashion started. Michael Kors Heritage: How Iconic is the brand? Michael Kors Early LifeĮvery major brand has a firm foundation, and although Kors is popularly known for his presence as a judge on “Project Runway”, there are several layers to his artistic talents. They do hold their own where business success and recognition are concerned. Valued at $4.2 billion, the company ranked higher than some well-known designer brands such as Ralph Lauren. Michael Kors was ranked 88 on the Forbes list of successful companies. From a sales perspective, is Michael Kors a luxury brand? The brand is perceived as a comparable brand to Coach or DKNY.īusiness value is a true indicator of a company’s success. The product quality mix is why Michael Kors is not perceived to be as high value as brands like Louis Vuitton. Synthetic materials are utilized to make the lower-price point handbags. They warrant the price points that they are given. The higher-end items in the Michael Kors collection are made of leather. Is Michael Kors a designer brand because of its price point? Many customers perceive the Michael Kors products as being overpriced.įrom the cost basis, is Michael Kors a luxury brand? Material input often dictates the final price point of a product. Image by Amin via Wikimedia Business Value If you walk into stores such as Bloomingdale’s, you can access items from the various collections. This eliminates the element of exclusivity. Michael Kors pieces are accessible at all major retailers. The experts in retail science define a luxury brand as one that carries a certain element of exclusivity.Ī brand that carries a unique touch and an experience not found everywhere is luxurious.Īdditional attributes of luxury brands are high quality and a high price point. Is Michael Kors a luxurious brand? The best way to answer this question is to define what a luxury brand is. What makes a brand luxurious? How is luxury defined? Michael Kors entered the fashion scene in the early eighties and is still popular today.ĭoes Michael Kors carry the prestige that legacy brands often exude? Let’s find out. ![]() This leads us to the question: Is Michael Kors a luxury brand? Perhaps you’re considering an item from the Michael Kors collection. Maybe you’re considering getting yourself top luxury brands such as Louis Vuitton. In life, there are many important decisions that we are going to have to make.įortunately, fashion decisions are the less complicated and more exciting ones!Ī special occasion always requires the right accessories to make our outfit spectacular. ![]()
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